Laura Smith is CEO and head of interactive visualisations at Slanted Theory, an innovative data visualisation and analytics company that utilises Virtual, Augmented and Mixed reality to disrupt the way data is analysed.
Laura has had a strong interest in art and design from a young age and started her career around computers by mixing digital and fine art, which lead to her first company in UX design. Later working in computer science and around complex research data, Laura fused the two paths to cofound Slanted Theory.
Laura now specialises in creating engaging interactive experiences in virtual and augmented reality to enable non-specialists to explore and understand their data like never before, through her ALAIRA platform.
Laura’s visualisations have been presented at ARS Electronica and caught the attention of Creative England to be listed as one of the Top 50 companies in the UK to watch.