SEO: Turning your Industry Expertise into Traffic

Just because your business is an expert in its field in real life, delivering real value to your customers every day, it doesn’t mean search engines or their users can tell the difference between you and less worthy competitors.

Led by TwinklHive's SEO Specialist Dan Rawley, this talk provides SEO help for start-ups and small businesses and is suitable for all levels of SEO experience. You'll be shown how to translate your business' offline value into an SEO weapon that increases your online visibility by populating your website with content that will appeal to Google’s new ‘Expertise-Authority-Trust’ (E-A-T) factors which it uses to assess the reliability of your website. The TwinklHive SEO Service provides affordable and transparent SEO services to start-ups and small businesses, including strategy creation, keyword research, content creation and digital PR.

Schedule:
5-5.10pm: intros
5.10pm-5.40pm: delivery of talk
5.40-6pm: Q&A

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