Where creativity meets technical excellence
Brought to you by field.studio + Sheffield Digital
16th of November —
22nd of November 2020
Sponsored by The Seam logo
A place to bring people, business, education and the public sector together to benefit Barnsley.
Visit TheSeam.Digital

Guidance for hosting and promoting a Fringe event

Hello and thanks for planning a Fringe event as part of the Sheffield Digital Festival. We’ve put together a few pointers to help you with your event, but please let us know if you’ve got any questions.

The overall aim of the Festival is to explore and celebrate “where creativity meets technical excellence” and this year our theme is “discovery”. You might like to incorporate those ideas into your event, but you don’t have to stick to them - we’re keen to encourage as wide a range of digital-related Fringe events as possible. It’s fine to use your Fringe event to promote what you do, but please don’t make it just a sales pitch.


Stage 1
First things first.

With the festival adaptive to the current situation with covid-19 we would recommend that you are up-to-date with current government guidelines, https://www.gov.uk/coronavirus.


Stage 2
Identifying a location.

With the current global pandemic still in full swing, it will possibly push your creative and technical boundaries to imagine what an event could look like. There are however still plenty of options. Your location does not have to be physical, although with the right planning it still could be. The space could also be virtual, so for example: webinars; lectures, virtual meet-ups; demos; the list goes on.This is a great opportunity to invite a new audience to see what you do. If you’re still stuck, get in touch and we’ll try to help - info@sheffielddigitalfestival.com


Stage 3
What is your event about? Writing the event info.

Write a clear title (8 words max).

Write a short statement - be clear about what the event is and who it is primarily for (150 words). If you’re unsure what to write, have a look at existing events on the SDF events page https://sheffielddigitalfestival.com/events

Make sure you have an image that can convey your event without words.

If your event will be limited by the size of your venue, make sure you create a registration link so that people aren’t disappointed if your event is over subscribed. We are encouraging Fringe events to support Tickets For Good but if this service doesn’t meet your needs, EventBrite offers a free service It is up to you whether or not you want to charge for tickets.

Finally, upload your event to the Fringe area of the Sheffield Digital Festival website - https://sheffielddigitalfestival.com/signup


Stage 4
Promoting your event.

Use the Festival social handles when promoting your event, this will give you further reach and open up your event to a larger audience.  You can share the link from the Fringe calendar to promote your event across social media.

https://twitter.com/ShefDigiFest
https://www.instagram.com/sheffielddigitalfestival/
https://www.facebook.com/SheffieldDigitalFestival
https://www.linkedin.com/company/sheffield-digital-festival
Please also include the festival Hashtag along with your more specific Hashtag, #sheffielddigitalfestival

If you would like to promote your event on line or create a poster, please download the Festival promotion pack, this includes logos and an A4 poster template - download the festival logo pack.
You can also download a set of graphics for use in social posts - download the social graphics pack.

Please support our organising partners by including them in your posts and they will help share your event to a wider audience.
Field / Sheffield Digital / Rise at 7 / Kollider / Hive It / The NVM / The Floow / nrth / Datatrainer /  BJSS


Stage 5
The Event.

People often arrive early for events (if it’s a physical event), so make sure you’re organised and prepared. Consider how you can make your event accessible and welcoming for everyone.  

Please make sure you document your event as we will be following up to find out how many people attended your event and to also ask for photos, videos and feedback about your event. This will all help us to make next year’s Festival even better.


Good luck and thank you for getting involved! Keep us posted via our social channels and we’ll help you get as much exposure for your event as possible.

The Sheffield Digital Festival Team.