Exploring Cognitive Bias in UX Design

We all like to think that we are rational human beings and that our decision making is logical and entirely our choice – but is it? Have you ever wondered how or why we make certain decisions? What affects us, and what do we actually take into account in the decision-making process?
The answer, more often than not, is to do with Cognitive Bias.

These are thought processes that can impact and alter how we perceive reality and get in the way of us making logical decisions. Contrary to what most people think, you’re not in control of all the decision that you make each day. You make lots of decisions, seemingly on autopilot, whether that be in your business or personal life, and Cognitive Bias has a lot to do with this process.

This webinar will shed light on how and why this happens, and how you can take advantage of Cognitive Bias to have a positive impact on your business through effective UX design.

PS... all event attendees will be eligible for a FREE website UX report from our design experts

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